Rafting is an athletic endeavor and a sport, weather you raft commercially, are a private boater, or race rafts this is true. Our sport and community is filled with opportunities to "let loose" and enjoy a drink. From relaxing after a trip with friends, to entertaining guests on a commercial trip, to beer fines, and even those who chose to drink on the water, there is no end to the prevalence of alcohol in the community. All of that coupled with the fact the bulk of our river community consists of young folks for whom alcohol consumption has not only been normalized, but it is pushed as cool.